Brands we stock

The Best SALE Cheap Prices Road Bikes, Mountain Bikes, Fixed Gear Bikes, and Parts & Accessories and Bike Clothing in Bowral and the Southern Highalnds, Sydney Australia!

Today Australian cyclists are spoilt for choice with many brands from all over the world. That”s why we spend the necessary time researching what they have to offer. This ensures we recommend only the best brands of bikes, accessories, clothing and parts for all our customers.

Bong Bong Cycles are authorised suppliers of the following brands:

• Merida
• Avanti
• Focus
• Norco
• Malvern Star
• Electra
• Vivente
• Linus
• Redline
• Eastern Bikes
• The Electric Bike Co
• Shimano
• SRAM
• Netti
• JetBlack
• Lazer
• Limar
• Camelbak
• Niterider
• Giro
• Bell
• Cateye
• Ritchey
• Cygolite
• Minoura
• Cooper
• Thule
• Zefal
• Brooks
• Fi’zi:k
• O-Synce
• Park Tool
• Sugoi
• Ocean Eyewear
• Sidi
• Birzman

 

 

Founded in 1972, Merida has quietly set about becoming one of the most respected and innovative bike brands in the world today. Designed in Germany and manufactured in Taiwan, Merida cover everything from entry level to high end road, MTB, hybrid and fitness bikes.

5 reasons to choose a Merida

• Global brand: Established in 1972 -sold & ridden in over 70 countries.
• German Design: Cutting edge technology, innovation & quality.
• Lifetime frame warranty & carbon crash replacement: Ride with confidence.
• Choice of champions: Ridden by World Champion Jose Hermida.
• World's Best Mountain Bike Team 2008, 2009 & 2010

View our entire range of 20120 Merida bikes.

For more information visit the Merida website or 2012 Catalogue

 

 

 

Avanti is a bike manufacturer which originated in New Zealand and has been making bikes since 1985. In 1991 Avanti set up shops in Australia and today Avanti makes over 80 different bike models covering all areas of cycling from road bikes, mountain bikes, recreational bikes, BMX bikes, track bikes and triathlon bikes. Avanti is one of the leading bike manufacturers in Australia and prides itself on producing top quality bikes for all levels.

View our entire range of 2012 Avanti bike.

For more information visit the Avanti website

 

 

Bong Bong Cycles are proud to introduce Focus Bikes as a welcome addition to our bicycle range.

While Focus Bikes are a new brand in Australia..........their racing tradition in Europe is world renowned.

FOCUS is an international brand that covers the entire spectrum of sport and racing bikes. We design bikes for top athletes, recreational racers and promising young talents – all of whom find high quality at an outstanding price-to-performance ratio. The FOCUS motto is »By Pros, for Pros«, because we work with our sponsored athletes to develop cutting-edge designs that help competitive cyclists of all abilities go faster , finish stronger and climb onto the podium.

The Focus Bike engineers are in constant contact with sponsored athletes who provide valuable feedback. The bikes have to stand up under the most difficult conditions of daily racing and training. All this experience of endless kilometres on road, downhill or muddy cross-country tracks are constantly fed back. All bikes are ridden to their limits by our cyclists. The knowledge gained is integrated into the development of new models enabling to deliver the perfect bike for your needs.

Focus has deep German roots. Our production facilities and administrative offices are located in Cloppenburg, in Lower Saxony. German products have a global reputation for high quality, exceptional innovation and stylish design. Focus is proud of its German heritage and holds true to the nation's desire to make products with the best workmanship, reliability, durability and performance. Focus continually implements the newest and best manufacturing methods and invests in the best machinery and most skilled manpower. When sourcing, our product managers utilize only the best components. That is our commitment. Call it the German advantage.

FOCUS is an international brand that covers the entire spectrum of sport and racing bikes. We design bikes for top athletes, recreational racers and promising young talents – all of whom find high quality at an outstanding price-to-performance ratio. The Focus motto is »From Pros, for Pros«, because we work with our sponsored athletes to develop cutting-edge designs that help competitive cyclists of all abilities go faster , finish stronger and climb onto the podium

Through continuous research and development, Focas aims to achieve a technological advantage in all segments of its product line. We pay attention to customer desires for bikes that are stiff, responsive and comfortable. The name Focas stands for uniqueness. Our technology and designs outshine the competition. The Focus mission is to provide the perfect, highest performing bicycles for riders of all abilities – in competition, in recreation, and for everyday living.

View all our new 2012 Focus bikes

 

 

 

 Bong Bong Cycles are proud to introduce Norco as a welcome addition to our bicycle range.

 Noroc have been making bicycles a long time - almost fifty years now - and it just keeps getting better. Behind the walls of Norco's two offices you will find some of the most dedicated and committed people in the cycling industry.

They've made cycling more than a job, they've made it their lives. Day in and day out we work with bicycles, trying to bring you the best, most innovative products possible so you can enjoy the best ride you've ever been on. We do it because we love our bikes and we think that the world would be a better place if more people took to the pedal.

We're not starting a revolution, we're just trying to get more people to ride. It really is that simple.

See our full range of Norco bikes

For more information visit the Norco website

 

 

 

Bong Bong Cycles are proud to introduce Malvern Star as a welcome addition to our bicycle range.

Malvern Star, the home-grown Australian icon, was created in 1902 by Tom Finnigan in Glenferrie Road, Malvern, a leafy inner east suburb of Melbourne, Australia. From its early beginnings Malvern Star set out to delivering a range of bicycles built to the highest standards for all Australians.

Malvern Star has created its own history with the first ever Australian Team to ride the Tour de France in 1928. Sir Hubert Opperman headed this team and, did so aboard a Malvern Star, and later went on to win the famous Paris-Brest-Paris race 1931. In doing so, "Oppy" set a new record time for the event.

Years later at the 1984 Los Angeles Olympics the Australian Team Pursuit, aboard what were considered 'standard bicycles', beat the much favoured USA Team riding the latest in bicycle technology, carbon fibre.

Today, the Malvern Star brand represents the bike that all of us once had but also the brand that designs bikes for Australian riders in Australian conditions. We’ve done this together with Phil Anderson, the first Australian to wear the yellow jersey at the Tour de France, and proud ambassador of Malvern Star.

Malvern Star is now owned by Pacific Brands, Australia's leading distributor of bicycles, parts & accessories. The same ideals that Tom Finnigan used to shape Malvern Star more than 100 years ago, that is, to build bicycles with the ideal balance of performance, style and comfort, are still deeply embedded in the brand today.

Malvern Star - The Legend

See our full range of Malvern Star bikes

For more information visit the Malverstar website

 

Electra Bicycle Company is the leading brand in recreational cycling sales in the Independent Bicycle Dealer Network, showcasing over 100 models of Cruiser, Amsterdam®, Ticino, Townie® and children’s bikes, all affordably priced. Electra is headquartered in Vista, California, with distribution in 22 countries worldwide.

Electra was awarded a patent for inventing a completely new type of bike that provides an improved level of comfort and control and allows riders to place their feet flat on the ground while still sitting in the saddle. The innovative forward-pedaling design, developed in 2003, was first featured in Electra Townie® and 20” Kids’ bicycles and was named Flat Foot Technology®. Over the years, this industry innovation has been integrated to varying degrees into the Electra Cruiser and Amsterdam® collections.

The Electra “Way to Roll” is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic expression.

Think of our bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend's house or stopping by the corner cafe to grab a latte, Electra bicycles fill the experience with memorable moments that really define you because we design our bikes as extensions of your imagination, style and sense of adventure. With excellence, expression, innovation and progression as our driving forces, Electra bikes speak to your individuality and quest for quality, while their smooth, efficient ride allows you to kick back, relax and enjoy the free flow of a lazy afternoon along the bike path, a free-parking evening pedaling around downtown or an energizing commute to the office. Whether you ride for fitness, fun, convenience, conservation or recreation, the Electra experience is offered in an assortment of flavors to suit your style. Try a Ticino, Townie, Cruiser, or Amsterdam on for size, and experience the Electra Way to Roll.

The Electra Way to Roll campaign is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic expression.

For more information visit the Electra website

See our full range of Electra bikes

 

 

 

We design and make bicycles, for use for both travel and as a daily means of getting around. Our origins trace back to Sydney in the 1970s.

If the design purpose of these bikes was only "getting around" and not travel, then we would not have addressed the aspects of comfort, durability, longevity and serviceability nearly as much as we have. Anyway, these are great bike attributes for most of us, who, even if annual tourers, mostly are everyday urban cyclists. It is inconvenient to get punctures and have parts wear out, whether you are commuting or touring. You just want your bike to be comfortable, practical, easy to control, and to work 24/7. The features we emphasise are especially relevant to bikes that are used a lot, such as when it is the prime means of transport.

In addition to making bikes, we are advocates of travel on bikes. Travelling on a bike is an amazing experience. In this "virtual" age, your experience is real. You are out there waving to farmers who are waving back. You are smelling the pine trees in mountain passes, and seeing the sun's glint on the breaking surf. An eagle, circling up high, watches you. A horse in a paddock runs along side you.

You are so independent and free. Do a bit more every year and over a lifetime you stay fit and strong. You really do see the world. And you make memories you will cherish forever.

View our entire range of Vivente bikes online

For more information visit the website Vivente website

 

 

 

Inspired by French bicycle design of the 50’s and 60’s we have created a bicycle that preserves the simple elegance, and pure form of that golden era but has all the benefits of modern comfort and reliability. LINUS is the utilitarian, city bike… simple and reliable but with a personality and style that makes you feel like you’re in an old French movie… you’re floating a little from the wine you drank at lunch… maybe instead of going back to the office you’ll take a nap under a tree, go for a swim in the sea or drop by your lover’s house…

In most urban cultures bicycles are viewed as legitimate transportation and not merely recreation, but sadly this idea never really caught on in the US. We take numerous little journeys, under 5 miles, as part of our everyday life…. to the store, the pub, to work, etc. Besides the obvious joy of riding a bicycle, these small bicycle trips reduce carbon emissions, congestion, noise pollution, and make for a happier, city experience.

That’s LINUS… a simple, affordable, elegant bike for riding around and doing stuff.

For more information visit the Linus website

See our full range of Linus Bike

 

 

 

 

Redline are renown for manufacturing a superb range of quality freestyle, stunt, dirt, street and race BMX bikes and accessories.

View our entire range of Redline bikes

For more information visit the Redline bikes website

 

Eastern is one of the world's leading BMX manufacturers. Eastern Bikes offer a huge range of Eastern BMXs to suit all riders from beginner through to pro.

They also offer a variety of BMX frames, BMX parts and BMX apparal.

For more information visit Eastern bikes website

 

 

 

The Electric Bicycle Co (TEBCO) was incorporated in 1995 and imported the first ‘commercial shipment’ of electric bicycles to Australia in March 1996.

Since that time, TEBCO has maintained its position as the No.1 manufacturer, importer, distributor and retailer of electric bicycles and tricycles in Australia. Indeed since our first import shipment we have seen many entities attempt to duplicate what we do – most have gone out of business within months leaving literally thousands of dissatisfied customers with product that cannot be ‘backed-up’ or ‘serviced’.

Indeed the major aspect of the operations of TEBCO that sets it apart from ALL other importers / distributors of electric bicycles is that TEBCO actually builds its OWN bicycles in China – that’s right we build ALL our bicycles from the ground up in two Chinese factories – one in Tianjin and the other in Nanjing, China.

We have our frames manufactured under license in some of China’s most reputable frame building factories, we select and source EVERY mechanical and electrical component required to complete construction ourselves, and we have our bicycles and tricycles assembled under contract to OUR specifications.

The end result is a TOTALLY UNIQUE range of Electric Bicycles and Tricycles that are designed EXCLUSIVELY for the Australian market – when you buy an Electric Bicycle or Tricycle from TEBCO you know you are buying a product that has been designed and built for the application that YOU want to use it – not just some second rate product designed for the Chinese market and which our competitors source and offer for sale.ALL our Electric Bicycles and Tricycles are EXCLUSIVELY our OWN products – you cannot buy these products anywhere else in the world.

View our entire range of Electric Bicycle Co bikes

For more information visit the Electric Bicycle Co bikes website

 

 

 

Shimano offers the widest range of quality cycling footwear and bicycle components in the world. There is a shoe and pedal for every riding style, and each rider benefits from Shimano's proven excellence in design, manufacturing and uncompromised quality control. It's a legacy that makes a difference to hundreds of Pro Tour and World Cup racers throughout the world. And it will make a difference to you. The value of Shimano.

View our entire range of Shimano parts and acessories

For more information visit the Shimano website

 

 

Bike components are all we do - which is why we do them so mind-bendingly well. SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, we invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany. We had the vision and desire to expand our presence in the industry so we found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, we knew expanding our line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So we teamed up with Avid and Truvativ.

Now that we have achieved total drive train nirvana, we will continue to seek and deploy technological and engineering advancements, as we compulsively refine and redefine the pinnacle of the ultimate ride.

For more information visit the SRAM website

 

 

Netti is one of Australia's largest manufacturer and distributor of bicycle clothing and helmets, as well as a major importer of many of the world's leading brands of bicycle components and accessories.

View our entire range of Netti helmets and clothing

For more information visit the Netti website

 

Jetblack Products proudly brings you the very best in design and manufacturing techniques the world has to offer. A home grown Australian company, JetBlack supplies quality products to cyclists in the sport’s many arenas.

Jetblack’s love of the sport has forged strong connections with some of the world’s best riders. Our Trainer range puts JetBlack’s values into equipment you can depend on with features JetBlack is building a reputation for: innovative design, superior functionality and great value! JetBlack trainers offer world class performance at affordable prices.

Australians have taken out 3 the last 4 World Solo 24 Hour Championships using JetBlack Products. James Williamson (below) and Craig Gordon (inset below) are now joined by 2009 Champion Jason English (right) on the top of the world. The World Solo 24 Hour championship is an event so gruelling that even the winners are sometimes in hospital for a few days afterwards. Preparation for this type of racing will not wait for suitable weather, and these guys rely on trainers from JetBlack Cycling to clock up the hours in the saddle they need for success. In additional, International Triathlete Tim Berkel (winner Ironman Western Australia), uses JetBlack trainers to prepare for his racing.

View our entire range of Jetblack Cycling parts and accesories

For more information visit the JetBlack Cycling website

 

 

Established in 1919, Lazer, with headquarter in Belgium, designs, manufactures and markets its bicycle, motorcycle and leisure helmets in more than 40 countries, over 5 continents.

Lazer, the oldest helmet manufacturers in the world still in activity, are the result of 90 years of experience and passion. Our objective has always been to find an excellent synergy between design, comfort and technology.

View our entire range of Lazer helmets

For more information visit the Lazer website

 

 

 

 

 

 

 

Italian style and world class technology, Limar have been the helmet choice for pro tour riders for over a decade.

View our entire range of Limar helmets

For more information visit the Limar website

 

 

 

CamelBak is the originator and world leader in hands-free hydration systems.

The first CamelBak products proved to be very popular among mountain bikers and motocross riders, because it allowed them to drink without taking their hands off of the handlebars in technical terrain. The product began to cross over into other sports when scientific studies showed athletes drank more fluids and performed better when they wore a CamelBak. Since then, athletes from an ever-growing list of sports and activities use CamelBak hydration systems for their convenience and performance benefits.

In addition to cycling, CamelBak has Hands-Free Hydration systems for hiking, running, snowboarding and skiing. CamelBak's state-of-the-art packs and hydration systems have benefited athletes, outdoorsmen, and soldiers around the world.

While CamelBak has grown tremendously since the early days, one thing hasn't changed. CamelBak still believes in the performance advantage that proper hydration delivers for just about any activity. CamelBak is a privately-held company headquartered in Petaluma, California.

View our entire range of Camelbak products

For more information visit the Camelbak website

 

 

 

 

Whether you're looking for a light for daily commuting or competition, NiteRider has a lighting system to fit your cycling needs. From our entry-level Commuter series, to ultra-bright HID lighting systems, to our state-of-the-art high powered LED lighting systems, we have you covered.

NiteRider has been the light of choice for each of the World Solo 24HR Champions over the past 4 years:
2006 - Craig Gordon 2007 - Tinker Juarez
2008 - James Williamson 2009 - Jason English

Check out our full range of niterider lights.

For more information visit the Niteriders website

 

 

Thule - Based in Sweden we are today a truly global company. In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began to sell to the fisherman of Scandinavia. It wasn’t long before he added other practical things to his company’s portfolio. Business boomed, gaining profitably year after year.

By the 1960s, the company began to concentrate its business on car-related products, and before long the first roof rack was born. New product categories were added in the 70’s and new markets all over the world (e.g. US, Japan) were opened.

The Thulin family sold Thule to the publicly listed company Eldon in 1979, and it continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing) and ever since, Thule has been in a growth mode. New markets have been opened, product categories have been launched and several companies have joined the Thule Group in the last 10 years strengthening the position of the Thule Group as world leader in providing transport solutions for an active life.

 

 

Zefal - The roots of the Zéfal Company go back to the end the 19th century and the birth of the velocipede.
It is 1880, company Poutrait-Morin (which one century later would become ZEFAL) starts to manufacture bicycle accessories. Goods include foot rests, brake calipers, lantern holders. Later with the invention of the tube, Poutrait-Morin would develop the Presta valve (also known as the Sclaverand valve or French valve) and manufacture bicycle pumps.

In the 1950’s Aluminium pumps are launched and take rapidly the first place of the market due to their sturdiness and lightness.
From that time, many patents have been registered to ameliorate the efficiency, the ease and the comfort of the pumping.
Almost one century later, during 1972, Zéfal invents the direct-on connection with thumb lock lever and the reversibility of the washer to adapt to all types of valves.

In the 80’s Zéfal is the largest pumps manufacturer of the world with more than 10 million pumps per year. At that time, Zéfal starts to widen its offer by launching innovative ranges of bottles, bottle holders, racks and mudguards.
Worldwide partnerships increase and Zéfal becomes represented in more than 100 countries.

In the 90’s with the MTB boom, Zéfal continues to diversify by launching new ranges of maintenance and repairing products, mirrors and bags.

Today, Zefal main focus remains innovation. In 2008, Zefal launched a patented keyless locking system for wheels and saddle for which it has received the Gold Award in 2008 Eurobike show.

 

 

Est.1866. Over almost a century and a half, Brooks England has grown from a small workshop to a byword in quality craftsmanship. Back in 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket.

He headed for Birmingham, where in 1866 he established a business in horse harnesses and general leather goods in Great Charles Street under the name JB Brooks & Co.In 1878, the unfortunate death of Mr Brooks’ horse led to a stroke of inspiration. Unable to afford another horse, he borrowed a bicycle in order to commute to work. But he found the seat so uncomfortable that he vowed to do something about it. On 28 October 1882, Mr Brooks filed his first saddle patent.

Waddling cyclists everywhere threw their hats in the air and the new product was a roaring success. The company became known and respected for its beautiful leather handcrafted saddles, and soon started to make cycle and motorcycle bags and other accessories.

Traditional techniques in manufacturing leather saddles were passed down from generation to generation of craftsmen as the company grew under the guidance of the Brooks family until 1958.

In 1962 Brooks became part of Raleigh and moved to the current works in Smethwick in the West Midlands, just a few miles away from the original premises.

In the last decade, we have struck out on our own again as Brooks England, following a new course that honours the company’s heritage. Inspired by the timeless products designed by our predecessors, we have revived the original slogan ‘Saddles, Bags, Etc’ and introduced a range of cycle bags and other accessories.

Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. So come on in and take a seat.

 

 

 

 

BORN IN 1996. Handmade in Italy

The Fi'zi:k brand was born in 1996 - a high-end bicycle saddle line, designed and handmade in Italy by the world's largest saddle manufacturer. Fi'zi:k is the phonetic spelling of the word "physique" - referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and superb health. Fizik have three saddle shapes; there is the dipped platform found on the Gobi and Aliante range.

The second is their flat style found on the Arione and Pave range. The third is the new Antares which sits between the previous two shapes. Dipped platform saddles give a supported riding position and 'cup' the pelvic bone, these are ideal for riders who tend to remain in one position on the saddle. Flat saddles allow the rider to move forward and backwards on the saddle and are ideal for distance riders on varying terrain. The Antares range bridges the gap between dipped and flat saddles, offering 300% more padding and a 15% larger sitting area when compared to their competitors saddles. Whilst still maintaining a low weight from as little as 145g, there has been no sacrifice to construction or rider comfort. For 2009 Carlos Sastre, of Cervelo Test Team and 2008 Tour De France champion, has made this his saddle of choice.

Fizik produce saddles in varying lengths to suit riders needs, Arione are longer in length at over 300mm with an increased nose length. The Pave, Antares and Aliante ranges are a more traditional length at under 290mm. Triathletes, Time Trialists and women are specifically catered for with the Vitesse range. Within this range there is the Tri/TT specific range which incorporates increased padding in the nose of the saddle for extended periods on the tri-bars and the Ladies Life Vitesse which is specifically shaped for the female form.

Fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

 

 

 

O-synce was founded in June 2009 and is located in Weinheim/Germany. The company offers a wide range of portable micro electronic products and sensors. From cyclometers over watches to GPS devices, o-synce cares for all kinds of activity in everyday life.

The o-synce philosophy is based on three core statements.
1) Simplicity: Simplifying the handling
2) Less is more: More flexible with a smart modular product range
3) One fits all: Basic products with an all built-in software concept
... wrapped in German engineering & Italian life style design

An ambitious team of passionate atheletes (triathlon, cycling, skiing), engeneers, economists and sport scientists stands behind the company with the orange logo. Shortly after o-synce had beed founded, the mini cyclometer was already awarded with the Eurobike Gold Award 2009.

"o-synce" - what does it mean?
The "o" may remind you of the symbol of the neverending circle. It is also related to the technique of synchronisation and tries to bring syncronisation and science together in one word. o-synce is most commonly pronounced as "o-science".

 

 

Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.

Perspective is an important quality in any business. Our vision is shaped by more than 40 years of experience in the bicycle industry, beginning with retail stores. There we learned first hand the changing needs of quality bicycle repair and maintenance. Our first Park Tool product in 1963 was a repair stand, Model PRS-1, so unique and useful that we were granted a U.S. patent. We now hold many patents on our tool line, which is nearly 300 products, the vast majority of which are manufactured here in America’s heartland.

But we are not standing still: Park Tool Co. continues to develop and refine bicycle repair tools and equipment to improve the service and efficiency of all bicycle mechanics, professional or hobbyist. We will continue to be an active part in the advancement of the sport of bicycling.

 

 

The SUGOI Story

For years, hard-core endurance athletes have known SUGOI as making the most incredible, and incredibly hard-working, apparel in endurance sports.

In fact, "incredible" is exactly what SUGOI means in Japanese. For over 20 years, we've been working diligently to make sure we live up to our name.

SUGOI's journey began when bicycle racer David Hollands, and Carol Prantner, a fashion student, founded the company in 1987. The upstart originated as a basement operation in the outdoor playground of Vancouver, British Columbia. The initial product merely consisted of bike shorts, made to address the short supply of genuine technical cycling apparel, which all came from Japan or Europe at the time. These humble shorts contained the genesis of the original SUGOI ethic of innovation and excellence and soon enough, other competitors wanted the shorts too. SUGOI quickly earned an almost cult-following among athletes seeking the best performing, best-looking apparel available.

Twenty years hasn't changed our relentless focus on making workouts a great experience, but the company has certainly changed. Today, SUGOI has more than 250 employees. Our expansive catalogs now offer hundreds of technical garments and accessories, including underlayers, jackets, shorts, swimsuits, socks, and hats. With distribution throughout North America, Europe, and Asia, SUGOI is truly an international brand.

 

 

 

Ocean Eyewear was established in Australia 9 years ago to provide rugged and attractive sports sunglasses capable of withstanding the elements for all sportspeople, sunseekers and trekkers. Our Sunglasses will endure the harsh Australian conditions and feature scratch resistant, UV400, Anti Glare lenses which are as durable as the frames are stylish. The popularity of our sports range led to the design of ladies and childrens sunglasses in a variety of styles and colours all with the signature Ocean Eyewear elegance and durability. Surf, Sand, Skate or Street, Ocean Eyewear look great, protect and perform.

Our sports range of specialist eyewear includes skiing, motorcycle and safety goggles, designed to provide ultimate eye protection and comfort in the toughest conditions, Ocean Eyewear will perform, with you.

All Ocean Eyewear products adhere to the strictest quality control standards and our impact resistant lenses comply with American(ANSI 280.3) , European(BS EN 1836) and Australian (AS/NZS 1067:2003) safety standards. They provide superior performance and protection against the harmful UVA,UVB and IR rays of the sun.

 

 

Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best. Giro has been supplying quality light-weight cycling helmets to millions of riders, cyclists, skiers and snowboarders around the world since 1985. Giro is the Helmet of choice for world famous seven times Tour de France winner Lance Armstrong, as it is the helmet of choice for winners of mountain bike world championships, cyclocross world championships, Triathlon and Iron Man world championships.

For more information visit the Giro's website

Check out our full range of Giro helmets and accessories

 

 

 

 

 

Bell Sports has been the prominent designer and marketer of branded sports helmets and accessories for more than 50 years. More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for generations.

Bell is committed to supporting the sports we were born from and the organizations that preserve, enhance and elevate these sports. Here is a sampling of the organizations and causes we hold near-and-dear, and encourage our customers to do the same.

The International mountain Bicycling Association’s (IMBA) mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Bell has long been a supporter of IMBA’s goal of creating compatible mountain bike opportunities worldwide.

Bell is a member company of Bikes Belong, a coalition of industry and advocates whose mission is to “get more people on bikes more often.”

Check out our full range of Bell helmets.

For more information visit the Bell website

 

 

 

 

 

CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology.
In 1964, CatEye created the first flashing lamp for bicycles. CatEye went on to create the very first bicycle head lamp using white LEDs in 2001. The company is truly a world leader in lens and reflectortechnology.
CatEye's first cycle computer was released in 1981. Now we offer a full range of computers to meet the demands of cyclists around the globe. Always at the cutting edge of technology, we were among thefirst companies to integrate altimeter, heart rate, and cadence technology into cycle computers.
With progressive research and design, in-house engineers, CatEye also manufactures its unique line of fitness machines and road-safety equipment.
From it's head office in Osaka,Japan, CatEye manages two factories in Japan and one in China, and is an ISO approved manufacturer. On the leading edge of technology, CatEye continues to innovate and lead the industry in bicycle electronics, and is committed to safety and comfort in cycling.

Check out our full range of Cateye accessories.

For more information visit the CatEye website

 

 

Louis Garneau - For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. We take great pride in our extensive product line that addresses the needs of all types of cyclists and athletes. We strive to produce products that exceed expectations and set benchmarks for technology and performance in the industry. We transform intuitive ideas into intelligent products. We capture an audience of millions of cyclists worldwide through our products and not only have we built a company from their needs, we offer a cycling solution which includes a one stop shop for all your cycling needs. Whether you are training for your next triathlon or bike to work, Louis Garneau products will take your ride to a higher level. Experience Garneau.

Check out our extensive Garneau clothing and accessories range

For more information visit the Garneau website

 

 

 

Tom Ritchey is one-of-a-kind. He continues to juggle his duties as president and lead designer of our company, now distributed in over 40 countries, while still logging 10,000 miles a year all over the world. His latest passion is Project Rwanda, which strives to further economic development in Rwanda through initiatives based on the bicycle. Inspiration often comes to him while out on a ride, generating ideas that he then processes as three-dimensional design images – in his head. This is followed by the creation of initial concept models, many of which he creates by fillet brazing pieces or scraps of frame tubing. It all comes naturally to a guy who taught himself to build frames as a teenager, and who designed some of the burgeoning mountain bike industry’s first frames and components back in the 1970’s. Every year Tom guides our R&D efforts in pursuit of both subtle improvements to existing products, or large-scale advances leading to new ones.

Check out our extensive Ritchey clothing and accessories range

For more information visit the Ritchey website

 

 

Cygolite - In 1991 a group of cycling engineers saw a need for their technical expertise when it came to bicycle lighting systems. By combining the latest technological innovations with clean classic designs, we developed a line of lighting systems that made CygoLite synonymous with innovation and quality. Fast forward into the 21st century and we're still leading the way. With innovative research in the lab and constant testing on the trails, we continue to bring you cutting-edge lights that are tough, dependable and powerful. Thank you for your support. In return, we'll light the way for you.

Check out our extensive Cygolite clothing and accessories range

For more information visit the Cygolite website

 

 

 

 

Minoura - was found in 1933 as the bicycle luggage rack and kickstand manufacturer.
In 1985, we developed the world-first bicycle maintenance stand "W-1". And in 1989, we developed the world-first magnetic type indoor bicycle trainer "Magturbo".

Both categories were yet only for the professional people at that time, and they were not available for consumers. We didn't just copy the existing product but we developed them by ourselves to open the door for consumers to make the bike life more enjoyable.
Since then, we have been expanding the range from small accessory to large staff by our own development power. Cooper Bikes - the bicycle division of Cooper Car Company, launched their new range of bikes at the Earls Court Cycle Show on the 8th October 2009.

Check out our extensive Minoura clothing and accessories range

For more information visit the Minoura website

 

 

 

 

 

 

Utilising the engineering and technical know how that has been synonymous with the British Company for 50 years, and with a nod to their racing heritage, the first models code name T100 will be called "Monza" and "Sebring", after the circuits which saw the Company's F1 Championship victory in 1959.

In addition to the T100 Monza and T100 Sebring, the Cooper range will include the T200 Championship 50 and the T200 Reims 5 Speed. Inspired by lightweight racing bikes of the 1960's, the T200 series combines classic styling with modern components and technology.

Check out our extensive Cooper clothing and accessories range

For more information visit the Cooper website

 

In1960 SIDI began as a craftsman’s workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined a passion for cycling with more 50 years of experience manufacturing innovative sporting footwear.

Thanks to this passion and a deep, intuitive knowledge of the business SIDI has become the market leader in cycling and motorcycle shoes. After half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.

Highlighting the strong identification between the company and its founder, the Sidi logo started off as a union of DIno SIgnori’s initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement.
From a simple logo, the Sidi trademark has become one of the most recognizable and known brands in the business.

Check out our extensive Sidi shoe range

For more information visit the Sidi website

 

 

Birzman was founded 3 years ago to deliver better cycling specific tools to a market conditioned to expect cast-offs from the auto trade or low quality and imperfect bike specific tools.

Inspired in part by Fiskars Tools (Garden and Kitchen Tools/Knifes) in Finland and by the founders passion for all things cycling. Birzman are motivated at all times to improve on what is currently considered the best (because this is just not good enough for Birzman).

Birzman founder Lawrence Kuo leads his 15 strong design team from the front from their Apple Computeresque HQ in the Taiwanese countryside. Surrounded by nature and beauty the Birzman Design team work in specially set aside break-out areas to brainstorm new products and designs, always focussing on delivering product that enables cyclists to fix and maintain their bikes effortlessly.

Their design success is not just self-proclaimed and in the three years since Birzman Tool’s inception have been littered with design awards from internationally renowned institutions like “iF” and “Red Dot”.

Birzman believe that it is right to put back in to the sport and are a long term sponsor the Multivan Merida XC race team and are a personal sponsor of the team’s star rider, Jose Antonio Hermida. He plays an invaluable role giving the Birzman design team product feedback from the most challenging environment out there, the international XC race circuit.

Birzman tools – Simple, Functional, Design.


 

 

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